Each confirmed outcome makes the next offer a better one.
Step 1 of 5: An offer
Each confirmed outcome improves the next choice.
Choices improve with every confirmed outcome, so the work moves towards what succeeds.
Learning and personalisation. It runs After a confirmed outcome.
The retention team makes the offer that works.
Each customer who wants to leave gets the offer that has kept customers like them, because confirmed outcomes have shown which one works.
Step 1 of 3: A family
A family going away for August wants to cancel: a pause has kept families like them.
Month by month, the offers move towards what works.
Each confirmed outcome moves the next choice a little, so the work keeps moving towards what succeeds, and nobody has to rewrite the playbook.
Step 1 of 4: Month one
In the first month, each offer is tried with all kinds of customer.
Only confirmed outcomes move the choice.
An outcome counts once it is confirmed, under your rules, and you can see what moved each choice. A guess, a click or an answer nobody confirmed changes nothing.
Step 1 of 5: Confirmed
The outcome is confirmed by the system that knows: here, billing.
Learns from outcomes, within your rules.
Your rules come first. Within them, Duplex learns from confirmed outcomes, including results that arrive late.
- Your rules come firstA rule your team sets always wins over anything Duplex has learned.
- The best action your rules allowWithin what your rules allow, Duplex picks the action that has worked best before.
- Each confirmed outcome improves the next choiceChoices improve with every confirmed outcome, so the work moves towards what succeeds.
- A late result still teaches the right decisionsA deal that closes next month still teaches the decisions that led to it.
- A result tied to the wrong decision is correctedCredit lands on the decision that earned it, even when it was first given to the wrong one.
- Each result teaches in the way that fits itA quick confirmation, a correction and a business outcome each count for what they are.
- A bad outcome withdrawn, with what it taughtAn outcome that was wrong or fraudulent is withdrawn with everything it taught.
See it on your own work.
From your own assistant to every agent your company runs, a pilot puts Duplex on your own work, with the measures agreed before it begins.